Welcome to the ‘Davidsons GSBF Diaries’! In this series, we delve into the insights and key learnings from our recent ‘Unlocking the Secrets to Small Business Success’ event, which was a highlight of the 2023 Geelong Small Business Festival. Local business owners gathered to hear from our specialist panel on how to transform their small business and learnt about planning for success, business budgeting, reporting and accounting files, and the value of business valuations.

In this article, we explore how business owners can empower themselves and improve their financial management skills. If you have any questions on financial management or any of the other topics shared in the Davidsons GSBF Diaries, please don’t hesitate to contact our offices at (03) 5221 6399 or at info@davidsons.com.au.

When you run a business, it’s crucial that you learn how to navigate the financial landscape, even if you don’t consider yourself a ‘numbers person’, because effective financial management is the cornerstone of business sustainability and growth.

In this article, we break down the essentials of solid financial management for business owners.

What are the key elements of strong financial management?

Accurate financial record-keeping and reporting

Timely and transparent financial record-keeping and reporting provide insights into your business’s performance, allowing you to identify trends, track expenses and make informed strategic decisions.

Cash flow management

A healthy cash flow is vital for daily operations. Track what’s coming in and going out to ensure you have enough to cover costs, service debts and fund future growth. Smooth cash flow means stability.

Effective debt management

If your business uses credit, effectively managing loans and obligations is key. Aim for a reasonable debt-to-equity ratio and make consistent payments to avoid late fees. Don’t overextend yourself – excessive debt strains finances.

Controlling expenses

Trimming excess expenses improves your bottom line. Regularly review expenditures to pinpoint areas where you can reduce or eliminate costs. Efficient spending allows strategic resource allocation.

Smart investment decisions

Investing wisely is a fundamental aspect of financial management. Whether it’s equipment, technology, or human resources, weigh up your choices based on their potential returns and alignment with your long-term business goals.

Risk management and insurance

Businesses face various risks, from market fluctuations to unexpected disasters. Identify potential risks and establish contingency plans to mitigate their impact. Adequate insurance coverage provides an added layer of protection against unforeseen events.

Tax planning and compliance

Navigating the complexities of taxation is essential. Tax planning minimises your tax liabilities while remaining compliant with tax laws. Stay informed about tax incentives, deductions, and deadlines – this can be overwhelming, so make sure you have a tax expert on hand to advise you.

Long-term financial strategy

Develop a comprehensive financial strategy that aligns with your business’s long-term goals. Set milestones, evaluate your progress regularly, and adjust your strategy as needed to ensure your business’s financial sustainability.

Strong internal controls

Implement robust internal controls to safeguard your business’s financial integrity. This includes measures to prevent fraud, ensure accurate bookkeeping, and segregate financial duties among employees.

Strong financial management isn’t just a task – it’s a mindset that underpins every aspect of your business. By mastering prudent budgeting, accurate reporting, cash flow management and other key factors, you pave the way for a thriving and resilient business.


Remember, effective stewardship requires ongoing attention as circumstances evolve. Making these fundamentals a priority secures your company’s financial fitness over the long haul.

This article was written in collaboration with Justin McGrath, Kylie McEwan, Troy Nolan, Katelyn Shirley, Michael Rebula, and Daniel Neeson.

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Disclaimer: The information provided in this article is factual in nature and objectively ascertainable and, therefore, does not constitute financial product advice. Importantly, the factual information that has been supplied does not take into account your personal circumstances, objectives or goals.